Your schedule is full, but your water bottle should not be. When designing REA, designers thought that it would be a great idea to be able to change the bag's usage and size by one little move. So now, by...

A backpack is being more than a backpack. It is your fashion identity, and, of course, your greatest companion that supports you all day! MINI CARTER is designed for every Happy Day Tripper who is concerned about the backpack's chic...

Health and water are something essential to the happiness of Hellolulu, what are the essential to your happiness? Sometimes our customers would prefer the bag a little bit bigger, so designers slightly enlarged REA and named it REESE. This Daily...

A backpack is being more than a backpack. It is your fashion identity, and, of course, your greatest companion that supports you all day! CARTER is designed for every Happy Day Tripper who concerns the backpack chic as much as...

Go with the flow with our brand new CELESTE! Not just new colors but also with the use of new material — eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Stay...

Brand new ELIO, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! ELIO incorporates every element of simplistic lifestyle...

Brand new JONNA, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Ready to be benefited from all-purpose versatility...

Aren't all shoulder bags born to be square? Not at all! Meet KASEN, our classic shoulder bag. Thanks to our innovative 3D-cut design, the KASEN carries uniquely slim lines and yet is both practical and voluminous. Each KASEN has multiple...

Be cool and be you, this is Mira! Ari, a laptop shoulder bag can carry as handheld or shoulder bag. The front is also uniquely designed and features a mesh pocket. This mesh pocket is great for storage but you...

Aren't all shoulder bags born to be square? Not at all! Meet MINI KASEN, our classic shoulder bag. Thanks to our innovative 3D-cut design, the MINI KASEN carries uniquely slim lines and yet is both practical and voluminous. Each MINI...

Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-anticipated JOLIE! JOLIE always delivers on style by offering double-sided possibilities being a shoulder bag whilst being a handheld tote! Ready to be benefited from all-purpose versatility...

Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-anticipated JONNA! JONNA always delivers on style by offering double-sided possibilities being a shoulder and handheld tote bag!

Brand new JAKE, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Ready to be benefited from all-purpose versatility...

Speaking of backpack, what comes to your mind first? Heavy textbooks, dull homework? Our small backpack Carter Jr. can certainly break the stereotypes! Its simplistic design and playful colors create a breath of fresh air. Meanwhile, this is a 2-way...

How does Doraemon find his gadgets so quick and easy? Maybe that is because his magic pocket is multi-spaced and well-organised. A good backpack is like a magic pocket. Hellolulu's backpack NASH is a good companion for work and school,...

Let Mira be your laptop protector! Mira 14-inch briefcase has a zipper opening, and extra padded lining enhance protection. It also has a special compartment for folders and a front zipper opening pocket with a pen slot, which takes good...

Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-anticipated JOLIE! JOLIE always delivers on style by offering double-sided possibilities being a shoulder bag whilst being a handheld tote! Ready to be benefited from all-purpose versatility...

Just for earth lovers like you! Let's welcome our new member of RE Series, ROOS! The bag continues to use eco-friendly lightweight nylon made from recycled plastic from the ocean, ensuring that the whole manufacturing process is environmental-friendly. And of...

Brand new EMMA, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! EMMA incorporates every element of simplistic lifestyle...

The DESI packs a host of big functionality into an ingeniously small and compact design. Special compartments neatly accommodate your daily necessities, including your mobile phone, wallet, and even your favorite book or diary! The front flap employs a simple...

More Imagination, More Creation. Chico, a small size shoulder bag with 3 carry on methods. Just feel free to adjust and carry it in your own way. Happiness is your own creation. Creation is interesting, challenging, and fun, and which...

What’s your style for today? Get yourself a KATE to make your #OOTD on point! Tailor-made for fashionistas just like you. Let’s carry your every One Day happiness with our brand-new City Collection! / One Day / What would you...

EMMA incorporates every element of simplicity lifestyle into its design without compromising on style! EMMA serves up both in equal measure with sophisticated detailing and cosy blends that exude tote polish while keeping the backpack slouchy comfort.

More Simplicity, More Creation. Collin, a simple tote that is equipped with hand straps and a long shoulder strap, can be carried by hand or worn as a cross body. Perfectly matching with any outfit, it is a must have...

CANA is small and light in feel but it can carry more than what you need. Throw your wallet, phone, and necessities into your CANA and step out on the weekend stress-free. Soak in the relaxing energy while enjoying a...

The expandable half-moon bag features a bottom design that can be adjusted according to your needs. Once expanded, the bag's size is significantly upgraded, allowing for easier storage of various items. In addition to a dedicated pocket for Airpods, it...

Go with the flow with our brand new JESSE! Not just new colors but also with the use of new material - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today!

Clio, a small size shoulder bag with 3 carry on methods. Just feel free to adjust and carry it in your own way.PUFFY COLLECTIONSoft like a marshmallow, cozy like a pillow, this is Puffy collection. With puff fabric and a...