Your schedule is full, but your water bottle should not be. When designing REA, designers thought that it would be a great idea to be able to change the bag's usage and size by one little move. So now, by...

A backpack is being more than a backpack. It is your fashion identity, and, of course, your greatest companion that supports you all day! MINI CARTER is designed for every Happy Day Tripper who is concerned about the backpack's chic...

Health and water are something essential to the happiness of Hellolulu, what are the essential to your happiness? Sometimes our customers would prefer the bag a little bit bigger, so designers slightly enlarged REA and named it REESE. This Daily...

A backpack is being more than a backpack. It is your fashion identity, and, of course, your greatest companion that supports you all day! CARTER is designed for every Happy Day Tripper who concerns the backpack chic as much as...

Aren't all shoulder bags born to be square? Not at all! Meet KASEN, our classic shoulder bag. Thanks to our innovative 3D-cut design, the KASEN carries uniquely slim lines and yet is both practical and voluminous. Each KASEN has multiple...

Brand new ELIO, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! ELIO incorporates every element of simplistic lifestyle...

Brand new JONNA, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Ready to be benefited from all-purpose versatility...

Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-anticipated JOLIE! JOLIE always delivers on style by offering double-sided possibilities being a shoulder bag whilst being a handheld tote! Ready to be benefited from all-purpose versatility...

Go with the flow with our brand new CELESTE! Not just new colors but also with the use of new material — eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Stay...

Aren't all shoulder bags born to be square? Not at all! Meet MINI KASEN, our classic shoulder bag. Thanks to our innovative 3D-cut design, the MINI KASEN carries uniquely slim lines and yet is both practical and voluminous. Each MINI...

Ready to be benefited from all-purpose versatility and comfort as we unveil our highly-anticipated JONNA! JONNA always delivers on style by offering double-sided possibilities being a shoulder and handheld tote bag!

Brand new JAKE, not just in color but also with the use of new materials - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today! Ready to be benefited from all-purpose versatility...

Stay comfortable with the changes in journey, catch the flow and enjoy the sight in front of you. Flow collection takes the daily practical functions as the first consideration, with minimal tailoring, users can enjoy the flow of life at...

Speaking of backpack, what comes to your mind first? Heavy textbooks, dull homework? Our small backpack Carter Jr. can certainly break the stereotypes! Its simplistic design and playful colors create a breath of fresh air. Meanwhile, this is a 2-way...

Be cool and be you, this is Mira! Ari, a laptop shoulder bag can carry as handheld or shoulder bag. The front is also uniquely designed and features a mesh pocket. This mesh pocket is great for storage but you...

Just for earth lovers like you! Let's welcome our new member of RE Series, ROOS! The bag continues to use eco-friendly lightweight nylon made from recycled plastic from the ocean, ensuring that the whole manufacturing process is environmental-friendly. And of...

How does Doraemon find his gadgets so quick and easy? Maybe that is because his magic pocket is multi-spaced and well-organised. A good backpack is like a magic pocket. Hellolulu's backpack NASH is a good companion for work and school,...

Stay comfortable with the changes in the journey, catch the flow and enjoy the sight in front of you. Flow collection takes the daily practical functions as the first consideration, with minimal tailoring, users can enjoy the flow of life...

Go with the flow with our brand new JESSE! Not just new colors but also with the use of new material - eco-friendly lightweight nylon made from recycled plastic from the ocean. Let's join us for #GreenFashion from today!